We’re not saying you have to create an air of mystery around your event (although in some cases that might be effective). Perhaps you’d like to raise brand awareness? You can measure impact by looking at metrics like the increase in followers since your last post and the numbers of likes/clicks per post. Give yourself small and achievable goals that you want to accomplish with each post. Follow these and you’ll have effective copy in no time. How to create ads and write copy for social mediaīefore you start, we have some expert tips that you can build into your creative strategy to keep it focused and help you get better results from your social media copy. Between social media and your ticketing platform’s analytics, you can track exactly who is seeing, engaging, and buying. By using Eventbrite Boost, all that data is at the ready, central to where you manage events. With the right data, you can quantify your impact on each social network to ensure your budget is spent wisely. Lastly, get scientific about social media. For example, you might find that your Facebook followers crave more substance than what your 140-word character limit on Twitter allows. Try posting different forms of content (including images and videos) on each social network, and take note of what works where. The experimental phase comes during your first few weeks of running paid ads. Lookalike targeting then allows you to reach like-minded people, who are most likely to attend your event, and expand the number of people in your targeted segment. It redirects your budget to the ads driving the highest results. Boost can narrow who you target – by interests, age, gender, and behavior – based on your attendee profile. The first step has never been easier now that creators can use game-changer tools such as Eventbrite Boost. How to place ads on social mediaįor those unfamiliar with the process, placing ads on social media involves three key steps before launch: identifying your target audience, experimenting with content, and using analytics to prioritize social marketing. With stats like those, event creators can’t afford not to use social media ads to promote their events. In fact, social media drives nearly 25% of views to ticketing pages and 80% of people who see something advertised on social media end up purchasing that very thing, even if not immediately. Social media ads on platforms like TikTok, YouTube, Facebook, Instagram, and Snapchat can be hugely effective, especially for tickets and event registrations. Event creators use social media ad copy in the form of sponsored posts, tweets, or ads that blend seamlessly into regular newsfeeds and encourage clicks and converted leads. If you use social media (we’re guessing you do!) then you’ll have already seen it. It usually consists of short and snappy slogans or calls to action that compel readers to want to learn more about your brand and/or event or engage with the content you post on different channels. Put simply, social media copy is the words you use in social media campaigns. The basics of social media ad copy for your eventįor those who haven’t created social media ad copy before, let’s start with the basics. As if that weren’t enough, this article also contains Pro Tips on how to do social media ads and use these social media ad copy examples most effectively. (Fun stat: Creators who used Boost marketings tools saw 2.5x more listing views*.) Just fill in the blanks with your event details, match the copy to the most effective visual, and start selling. Eventbrite Boost is our automated social marketing platform for events, which helps you drive those all-important ticket sales. Instead, use these f ree social media ad copy templates written by the experts at Eventbrite. But when you’re hosting multiple events a month, you don’t always have time to start from scratch. You need to build the story around your event – all in one snappy sentence and an eye-catching image. To stand out in an event-goer’s Facebook or Instagram feed, your event ads should be concise and compelling.
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